PRESS RELEASE |

EuroLeague teams with MindFly to create FPV content

Euroleague Basketball is pleased to partner with MindFly Ltd. to create, process and distribute First-Person-View (FPV) content from the point of view of the players during Turkish Airlines EuroLeague games starting next season.

MindFly will deliver FPV content to the EuroLeague's digital channels and in the future enable this content to be tokenized as NFTs through appointed vendors. In doing so, the EuroLeague becomes the first professional sports league to offer such innovation to our fans.

"We are excited that we've found a First-Person-View solution that's 100% safe for the players and can deliver high-quality, stable footage for viewers," Alex Ferrer Kristjansson, Euroleague Basketball's Brand and Communications Senior Director, said. "MindFly's FPV solution will transport fans right onto the court during games and training sessions and deepen the relationships between fans, players and clubs."

MindFly uses AI-powered bodycams and an AI cloud platform to provide a seamless, automated, end-to-end solution, from recording through processing and delivering professional-quality, fully-stabilized and ready-made HD video highlights to every digital and traditional media endpoint. For every sport and from any court without additional crew or infrastructure.

As Eran Tal, CEO and Co-Founder of MindFly, succinctly puts it: "You wear the vest, we do the rest.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.