PRESS RELEASE |

Novasports remains Greek home of Euroleague Basketball through 2023

Novasports, the long-time rights holder for Turkish Airlines EuroLeague and 7DAYS EuroCup games in Greece and Cyprus, will remain the home for Europe's premier basketball competitions well into the next decade after signing a three-year contract extension.

Novasports had one more year of broadcasting rights on its previous contract, and so with the new deal will be showing games through the end of the 2022-23 season. Novasports, which is available exclusively through the top provider of bundled home entertainment and communication services in Greece, Nova, has partnered with Euroleague Basketball for nearly two decades.

"Novasports continue to meet the highest standards in broadcasting and to provide basketball fans a spectacular viewing experience," Jordi Bertomeu, Euroleague Basketball President and CEO, said. "We are greatly pleased to have had such a long and fruitful relationship with Novasports and we are even more delighted to know that we can count on them as our partner for three more years."

On behalf of Nova, Ms. Katerina Kaskanioti, Pay TV Executive Director, stated: “Having worked closely with Euroleague for many years and having experienced the powerful spirit and the constant innovation of the top European basketball competition, this feels like a very natural partnership. We keep our promise to offer premium content that our customers value. Therefore, not only do we remain the home of Euroleague, but also the home of the most relevant content in terms of sports, top-quality movies, series and entertainment for the Greek audience."

Greek fans are passionate about basketball, and with two EuroLeague teams, Panathinaikos OPAP Athens and Olympiacos Piraeus, Novasports have been the go-to network for all the best basketball from Greece. With Promitheas Patras in the EuroCup this season, Novasports’ viewers can count on having up four nights every week with live EuroLeague and EuroCup action during the season.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features 40 clubs that have already made a difference in the lives of over 16,000 participants. Its Sports Business MBA trains future professionals in sports management.

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