PRESS RELEASE |

Euroleague Basketball celebrates fifth annual European Week of Sport!

Euroleague Basketball is celebrating the 2019 European Week of Sport by calling on all basketball fans to #BeActive by practicing physical activity that leads to personal and community wellbeing.

The annual campaign, which is celebrating its fifth anniversary, runs from Monday, September 23 through Sunday, September 30. In the previous four editions, more than 40 million people in 42 countries have participated in more than 100,000 events as part of what is the largest public-funded sports initiative in the world.

The European Week of Sport is for everyone – regardless of age, ability, background or fitness level – but especially for the 46% of Europeans who say they never exercise or play sports.

Euroleague Basketball began sending the message that being active promotes healthy living at the ninth One Team Annual Workshop in Barcelona, Spain earlier this month. The 42 participating clubs in this season's Turkish Airlines EuroLeague and 7DAYS EuroCup will be echoing that message this week through their own communications platforms. Euroleague Basketball also promotes physical activity to its staff by providing wellness sessions on a weekly basis.

Additionally, EuroLeague Academy, the grassroots brand of Euroleague Basketball that focuses on the development of youth tournaments across the continent, will support the European School Sport Day on Friday. EuroLeague Academy saw 44 school teams and more than 650 students participate in its tournaments during the 2018-19 season in Tel Aviv, Istanbul, Athens and Vitoria-Gasteiz, Spain.

"Euroleague Basketball has supported the European Week of Sport since its inception because we share the same values, namely the encouragement of healthier lives and communities through sport," Roser Queralto, Euroleague Basketball Chief Business Development Officer, said. "Physical activity is proven not only to help individuals feel better, but to bring people together, break down barriers and promote inclusivity, as we have seen clearly in our own programs, One Team and EuroLeague Academy."

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features 40 clubs that have already made a difference in the lives of over 16,000 participants. Its Sports Business MBA trains future professionals in sports management.

Media communication