PRESS RELEASE |

The HeroLeague is coming!!!

Everything is set. The players are ready for the most competitive Turkish Airlines EuroLeague season ever. But first, our stars will take on a crucial mission to save the planet. Just when Earth is in trouble… The HeroLeague will rise!!!

Youtube link to embed and watch HERE
Visuals downloadable link HERE

The HeroLeague is this season's Turkish Airlines EuroLeague promotional campaign. Following the success of Euroleague Sixteen, GAMEON! or The Duel , this time a selected group of EuroLeague stars will join forces, in the tradition of the most successful super-hero comic books and movie adaptations, to face a crisis threatening the planet Earth. This teaser is the first content on a list of chapters and special capsules that will create a story to be unveiled progressively during the season.

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features 40 clubs that have already made a difference in the lives of over 16,000 participants. Its Sports Business MBA trains future professionals in sports management.

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