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| EuroLeague, EuroCup to stay on MagentaSport in Germany through 2026 |
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Deutsche Telekom and Euroleague Basketball have again strengthened the commitment they forged in 2015 by signing a new agreement that will continue bringing the Turkish Airlines EuroLeague and 7DAYS EuroCup to MagentaSport, the dedicated sports platform of the German telecommunications leader.
With the extension, which runs until the end of the 2025-26 season, Deutsche Telekom will air Euroleague competitions for more than a decade.
The new agreement follows the last extension between them, signed in 2021, and assures that Deutsche Telekom will continue offering and broadcasting all EuroLeague and EuroCup games. Additionally, MagentaSport will broadcast one Turkish Airlines EuroLeague game per round on a free-to-air basis for all German fans.
For one affordable price, German fans will be able to watch not only the Turkish Airlines EuroLeague and the 7DAYS EuroCup but also FIBA national teams competitions, German Federation competitions and, of course, the easyCredit Basketball Bundesliga, making Magenta Sport the home of basketball in the country. MagentaSport is available on most connected devices, including TVs, smartphones, tablets, games consoles and PCs.
Euroleague Basketball has managed to grow its fanbase in Germany by 56% over the last three years, including an outstanding 27% jump in the total TV audience and a 39% increase on a per-game basis between the last two seasons.
"We are delighted to extend our partnership with Deutsche Telekom and MagentaSport," Alex Ferrer Kristjansson, Marketing and Communication Senior Director at Euroleague Basketball, said. "MagentaSport has been a true partner in growing the popularity of the sport and of the EuroLeague and the EuroCup in Germany, delivering the games to more and more fans every season, and resulting in unprecedented levels of popularity and audience levels. Germany remains a key market for both leagues and this extension confirms the high potential that both Deutsche Telekom and Euroleague Basketball see in the territory, and the commitment to continue to provide fans with a great experience in the coming years."
"We are deepening an already successful cooperation with our partners in basketball in the long term. Especially the best league in Europe, the Turkish Airlines EuroLeague is experiencing a steadily growing popularity among the fan community," Arnim Butzen, Deutsche Telekom Vice President Commercial Management TV & Entertainment, said. "MagentaSport continues to bundle the best and largest live offer: with European basketball, the World and European Championships and all matches of the German national team.”
About Euroleague Basketball
Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.
The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features all EB clubs that have already made a difference in the lives of over 22,000 participants. Its Sports Business MBA trains future professionals in sports management.
About Deutsche Telekom
Deutsche Telekom is one of the world's leading integrated telecommunications companies, with some 248 million mobile customers, 26 million fixed-network lines, and 22 million broadband lines
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