PRESS RELEASE |

New EuroLeague TV platform lands with upgraded features

Euroleague Basketball, the home of Europe's premier men's basketball competitions, has officially launched the newly upgraded EuroLeague TV, its subscription streaming service for basketball fans across the globe.

The redesigned platform now offers an enhanced user experience with higher stream resolution and content discoverability, in addition to the following new features:

- Content personalization based on audience location.
- Enhanced navigation and ease of content discovery.
- Uninterrupted access leveraging auto-renew memberships.
- An updated, bold new user interface unified across all platforms.
- Multi-view functionality allowing users to watch multiple live streams simultaneously.
- Chromecast available for mobile and laptop.

"Thanks to this broad package of new upgrades, basketball fans everywhere now have more reasons than ever to choose EuroLeague TV," said Alex Ferrer Kristjansson, Senior Director, Marketing and Communication at Euroleague Basketball. "The upgraded features such as personalized content, better navigation and a bold user interface mean that fans can get closer to the stars and strategies that make elite European basketball respected all over the world."

Since launching in 2015, EuroLeague TV, which is powered by Endeavor Streaming, has extended its service to fans in more than 100 countries and territories around the world, providing subscribers with exclusive access to:

- Live streaming of elite competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup.
- More than 450 games throughout the basketball season.
- Access to an archive of fan-favorites and iconic games.
- Behind-the-scenes footage including documentaries and exclusive interviews with world class teams and players.

Fans can now access EuroLeague TV on personal computers, iPhone®, iPad® and Android™, through dedicated applications available on App Store (iPhone, iPad) and Google Play (mobile, tablet).

Euroleague Basketball fans around the globe can subscribe to EuroLeague TV today by visiting euroleague.tv

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages and organizes the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational programs. Its ground-breaking corporate social responsibility program One Team features all EB clubs that have already made a difference in the lives of over 19,000 participants. Its Sports Business MBA trains future professionals in sports management.

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